Communication and Culture

5 Fevereiro 2020, 10:00 Roxana Stela Ciolaneanu

  • Clifford Geertz - The interpretation of cultures
  • Communication: definition & etymology
  • The concept of communication
  • The 6-D Model of National Culture (Geert Hofstede):
  1. Individualism vs. collectivism
  2. Masculinity vs. Femininity
  3. Power distance
  4. Uncertainty Avoidance
  5. Long term vs. short term orientation
  6. Indulgence vs. restraint