Communication and Culture (2)
12 Fevereiro 2021, 14:00 • Roxana Stela Ciolaneanu
Geert Hofstede: The 6-D Model of National Culture (https://geerthofstede.com/culture-geert-hofstede-gert-jan-hofstede/6d-model-of-national-culture/)
Individualism vs. collectivism
Masculinity vs. Femininity
Power distance
Uncertainty Avoidance
Long term vs. short term orientation
Indulgence vs. restraint
Kluckhohn and Strodtbeck value orientations (pp. 95 -102)
Reference book: Martin, J.N. & T. K. Nakayama, Intercultural communication in contexts. Mountain View, CA: Mayfield, chapter 3.