Stereotypes in Prime-Time TV

12 Março 2021, 12:30 Roxana Stela Ciolaneanu

- representatives of different identity groups (ethnic, racial, gender, age, class, and so on) that appear in the commercials; 

- the role that each person plays;
- stereotypes reinforced in the commercials;
- the power of the media and their effect on identity formation and intercultural communication.