The semiotic method. Active reading strategies and their application to the essay "Nostalgia Mongering at City Walk". Main arguments and keywords.

26 Setembro 2016, 16:00 • Margarida Vale de Gato

The semiotic method: the sign (Saussurre), the symbol (Peirce) and its political import (Barthes). Abduction, assumptions and overdetermination.
Active reading strategies and their application to the essay "Nostalgia Mongering at City Walk" by Joshua Keim:
http://popularamericana.blogspot.pt/2016/09/homework-for-september-26-essay.html
 Main arguments and keywords: post-industrial capitalism; animus; retail therapy; American Dream; frontier myth; Manifest Destiny, etc.
Underlying assumptions: gender coding and the author's assumption that the prospective buyers of Vintage Barbie Brides must be "divorcees".