Estratégias de leitura do discurso publicitário

18 Março 2020, 18:00 • Diana Vieira de Campos Almeida

Reflexão individual sobre a “A Currency of Signs” e excertos de anúncios publicitários partilhados no blogue da unidade curricular.


Williamson, Judith. “A Currency of Signs”, Decoding Advertisements: Ideology and Meaning in Advertising. Marion Boyars, 2010, pp. 17-39.

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