Leitura de diversos anúncios publicitários, tendo em conta as ferramentas analíticas propostas pelas obras constantes na bibliografia citada.

Howells, Richard. “Semiotics”, Visual Culture. Polity, 2013, 94-114.

Williamson, Judith. “A Currency of Signs”, Decoding Advertisements: Ideology and Meaning in Advertising. Marion Boyars, 2010, pp. 17-39.