Análise de textos publicitários

4 Novembro 2016, 12:00 • Diana Vieira de Campos Almeida

Análise de textos publicitários, aplicando as ferramentas propostas por J. Williamson em Decoding Advertisements: Ideology and Meaning in Advertising.

Williamson, Judith. “A Currency of Signs”. Decoding Advertisements: Ideology and Meaning in Advertising. London: Marion Boyars, 2010. 17-39.