Postmodern parody and self reflexivity as means to render the environment visible vs. naturalization processes. Print technology (linearity) vs. radio, TV and media based on the integrated circuit. From the homogenous public to the potentially differentiated mass audience of the "global village." Political potentialities of the new media.


McLuhan, Marshall, Quentin Fiore; Co-coordinated by Jerome Agel. The Medium is the Massage (1967)    

Audio recording of The Medium is the Massage
http://culturalindustries-flul.blogspot.pt/2017/03/the-medium-is-the.html