How do ads work?

27 Março 2017, 12:00 • Diana Vieira de Campos Almeida

Discussion of the text “Advertising’s Fifteen Basic Appeals,” by Jib Fowles.

Fowles, Jib. “Advertising’s Fifteen Basic Appeals.” Ed. Petracca, Michael and Madeleine Sorapure. Common Culture: Reading and Writing about American Popular Culture, Ed. Upper Saddle River: Pearson, 2007. 73-91.