By the end of the course, students will be able to:

• Accurately define and apply major media communication theories (e.g., Uses and Gratifications Theory) to analyse diverse media artefacts, demonstrating theoretical precision and insight;
• Identify and explain persuasive techniques in contemporary propaganda, assess their societal impact, and classify them as beneficial, benign, or harmful with well-reasoned justification;
• Recognise cognitive biases influencing media consumption, and propose evidence-based, creative strategies to resist misinformation and propaganda;
• Interpret and critically evaluate messages from multiple media forms (traditional, digital, and social media);
• Create coherent, logically organised, and well-supported written and oral analyses integrating relevant theories, examples, and credible sources;
• Produce clear, well-paced, and engaging oral presentations (audio/video/in-person) with effective structure, intonation, and delivery suitable to an academic audience; 
• Participate actively in discussions and debates on contemporary media issues, demonstrating critical thinking, respectful interaction, and the ability to support arguments with factual evidence;
• Use precise, subject-specific vocabulary, varied sentence structures, and accurate complex grammatical forms, maintaining an appropriate academic register in both spoken and written work.