Sumários
Workshop 9: the marketization of universities’ public discourse
23 Abril 2025, 12:30 • Carlos Gouveia
Analysis of the advertisement of Northern Michigan University (text 10). Neoliberal discourses and the marketization of the universities. Ideology as manifested in the representation of what a University is.
Lecture 8: Multimodality and Multimodal Discourse Analysis.
21 Abril 2025, 12:30 • Carlos Gouveia
The notion of multimodality and its importance in communication in contemporary society. Multimodal Discourse Analysis. Aspects for the analytical description of multimodal texts.
Workshop 8: Multimodality and critical discourse analysis
9 Abril 2025, 12:30 • Carlos Gouveia
Analysis of two multimodal texts (Units 8 and 10). The interplay of verbal language with visual language in the texts. What to consider when dealing with multimodal texts. Critical analytical dimensions.
Workshop 7: Putting together an analysis in an essay.
2 Abril 2025, 12:30 • Carlos Gouveia
Putting together the results of the analysis of discourse sample nº 9 in the form of an analytical essay. Gathering of information from the different groups.