Institutions , media workers and practices (2)
1 Outubro 2019, 14:00 • Fernanda Pratas
In this class, still focusing on the activities of media institutions, we talked about the following approaches:
- 'agenda setting'
- 'magic bullet' or 'hypodermic needle'
We also discussed the use of metaphors within these studies.
References:
- Gasher , Mike, David Skinner & Rowland Lorimer. 2008. Mass Communication inCanada . Oxford: Oxford University
- Turow , Joseph. 2014. Media Today: Mass Communication in a Converging World, 5thEdition . New York: