The audiences (1)

17 Outubro 2019, 14:00 Fernanda Pratas

In today's class we started talking about the sociological studies which focus on the audiences rather than on the media companies and workers.The first area of these studies is known as "uses and gratifications", which will occupy two or three classes.
The students also provided their responses to the questions: 


why do people use the more traditional media (tv, newspapers – even online – radio, etc.)


what do they get from this use?