Now the audiences side: “Uses and gratifications”
19 Novembro 2020, 17:00 • Fernanda Pratas
In this class we talked about the main intentions of this wide field, which intends to study the mass media under the perspective of what audiences do with them.
•Katz, Elihu, Jay G. Blumler & Michael Gurevitch (1973) Uses and Gratifications Research. The Public Opinion Quarterly 37, 509-523
•Turow, Joseph (2014) Media Today: Mass Communication in a Converging World, 5th Edition. New York: Routledge.