Understanding and Applying Intercultural Communication
29 Outubro 2021, 08:00 • Zuzanna Zarebska
"Understanding and Applying Intercultural Communication in the Global Community: The Fundamentals" (McDaniel, Samovar, 2013)Foi discutido o enquadramento de comunicação intercultural como uma realidade histórica e como uma disciplina.
•What is culture?•Culture is ”that complex whole which includes knowledge, belief, art, morals, law, custom and any other capabilities and habits acquired by man as a member of society” (Sir Edward Burnett Taylor, 1871)
•“What really binds men together is their culture – the ideas and the standards they have in common” (Ruth Benedict, 1959)
•Culture is “a historically transmitted pattern of meaning embodied in symbols, a system of inherited perceptions expressed in symbolic forms by means of which men communicate, perpetuate, and develop their knowledge about and attitudes toward life” (Clifford Geertz, 1973)
•“Culture is the rules for living and functioning in society”
•“Culture is the rules for living and functioning in society”
•“Culture is learned”, acquired through education, interactions, observations and imitations
•”Culture is transmitted intergenerationally”
•“Culture is symbolic”: the ability to produce, decipher and use symbols
•“Culture is dynamic”
•“Culture is Ethnocentric”: the tendency to view one’s culture as superior to others