Sumários

'The Price Is Right'

29 Março 2017, 12:00 • Diana Vieira de Campos Almeida

Scheduling the group presentations.

Case Study — The Price Is Right, May 31, 1957.



The Price Is Right, May 31, 1957.
https://www.youtube.com/watch?v=feO7HeAbbH0 READ

Engler, Mark, “On The Price is Right,” Bad Subject, Issue #57, October 2001
http://bad.eserver.org/issues/2001/57/engler.html

Shames, Laurence. “The More Factor.” Ed. Maasik, Sonia and Jack Solomon. Signs of Life in the USA: Readings on Popular Culture for Writers. Boston: Bedford/St. Martin’s, 2009. 86-93.

“Advertising”.
The Museum of Broadcast Communications: Encyclopedia of Television.
http://www.museum.tv/eotv/advertising.htm

How do ads work?

27 Março 2017, 12:00 • Diana Vieira de Campos Almeida

Discussion of the text “Advertising’s Fifteen Basic Appeals,” by Jib Fowles.

Fowles, Jib. “Advertising’s Fifteen Basic Appeals.” Ed. Petracca, Michael and Madeleine Sorapure. Common Culture: Reading and Writing about American Popular Culture, Ed. Upper Saddle River: Pearson, 2007. 73-91.

'Mad Men'

22 Março 2017, 12:00 • Diana Vieira de Campos Almeida

The advertising industry in the USA from 1960 to 1970, according to the TV series Mad Men.

Invited speaker — Hilda Eusébio.

Analysis of the first (1st season) and the last episode (last season) of the series.

Cultural Industries

20 Março 2017, 12:00 • Diana Vieira de Campos Almeida

Main political, economic, technological, and social changes from the 1970s till the contemporary context — impact on the Cultural Industries.


Hesmondhalgh, David, “Explaining the Cultural Industries,” The Cultural Industries. Sage: 2007, 80-102.

Groups for research project / M. McLuhan

15 Março 2017, 12:00 • Diana Vieira de Campos Almeida

Definition of the groups and work topics for the research project. Deadline for setting groups is March 20.
Suggestion of reading / working topics for the essay on The Medium is the Massage.

Analysis of an excerpt of the audio recording of The Medium is the Massage in dialogue with the book. 

Postmodern parody and self reflexivity as means to render the environment visible vs. naturalization processes. Print technology (linearity) vs. radio, TV and media based on the integrated circuit. From the homogenous public to the potentially differentiated mass audience of the "global village." Political potentialities of the new media.


McLuhan, Marshall, Quentin Fiore; Co-coordinated by Jerome Agel. The Medium is the Massage (1967)    

Audio recording of The Medium is the Massage
http://culturalindustries-flul.blogspot.pt/2017/03/the-medium-is-the.html