Sumários

In-class essay

9 Março 2016, 12:00 Paula Alexandra Carvalho Alves Rodrigues Horta

Written essay: 15%  of the final mark


In-class essay writing exercise (15% of final grade)

9 Março 2016, 10:00 Lili Cavalheiro

In-class essay writing exercise (15% of final grade).


IMPORTANT NOTICE - change in course calendar

April 18: Hand in oral presentation proposals. One-on-one discussions with students about their proposals.

April 20: NO CLASS

April 27: Gender in advertising; Oral presentation skills.


In-class essay writing exercise (15% of final grade)

9 Março 2016, 08:00 Lili Cavalheiro

In-class essay writing exercise (15% of final grade).


IMPORTANT NOTICE - change in course calendar

April 18: Hand in oral presentation proposals. One-on-one discussions with students about their proposals.

April 20: NO CLASS

April 27: Gender in advertising; Oral presentation skills.


Persuasive Writing - Part 2

8 Março 2016, 12:00 Hilda Alexandra Prazeres Eusebio

Students were given a list of persuasive techniques to analyze both Churchill's and Obama's speeches:

1.Personal Pronouns; 2.Cause and effect; 3.Verb tenses; 4.Repetition; 5.Alliteration; 6.The Power of Three; 7.Emotive language; 8.Facts and statistics; 9.Hyperbole; 10.Exaggeration; 11.Technical Language; 12.Rhetorical Questions; 13.Dare the reader to disagree; 14.Powerful verbs and strong adjectives; 15.Listing; 16.Address objections; 17.Go tribal; 18.Story telling/anecdotes; 19.Humour; 20.Reasons why;

Next class, students will be analyzing audio recordings and identifying techniques/analyzing effectiveness of each.

Students should look at these at home before the next class and come with observations:

https://www.youtube.com/watch?v=e1Kb4w8wSnE&index=3&list=PL9ZAH7g2F0UVQmdLMf4syFk2nsWraJUiD

https://www.youtube.com/watch?v=cWeWJ7n1QPI&index=13&list=PL9ZAH7g2F0UVQmdLMf4syFk2nsWraJUiD

https://www.youtube.com/watch?v=13JzhYcS0mw

https://www.youtube.com/watch?v=2bqtA7HH61o


Persuasive Writing - Part 2

8 Março 2016, 10:00 Hilda Alexandra Prazeres Eusebio

Students were given a list of persuasive techniques to analyze both Churchill's and Obama's speeches:

1.Personal Pronouns; 2.Cause and effect; 3.Verb tenses; 4.Repetition; 5.Alliteration; 6.The Power of Three; 7.Emotive language; 8.Facts and statistics; 9.Hyperbole; 10.Exaggeration; 11.Technical Language; 12.Rhetorical Questions; 13.Dare the reader to disagree; 14.Powerful verbs and strong adjectives; 15.Listing; 16.Address objections; 17.Go tribal; 18.Story telling/anecdotes; 19.Humour; 20.Reasons why;

Next class, students will be analyzing audio recordings and identifying techniques/analyzing effectiveness of each.

Students should look at these at home before the next class and come with observations:

https://www.youtube.com/watch?v=e1Kb4w8wSnE&index=3&list=PL9ZAH7g2F0UVQmdLMf4syFk2nsWraJUiD

https://www.youtube.com/watch?v=cWeWJ7n1QPI&index=13&list=PL9ZAH7g2F0UVQmdLMf4syFk2nsWraJUiD

https://www.youtube.com/watch?v=13JzhYcS0mw

https://www.youtube.com/watch?v=2bqtA7HH61o