Sumários

Sagres Campaign

7 Março 2018, 18:00 • Tânia Joesephine Gregg Lopes da Silva

Students were shown the Sagres 2016 campaign and given the script to translate. This script contains a large number of cultural references for which equivalent concepts do not exist in English. Therefore, the translation of this text requires a large degree of flexibility and understanding of the cultural implications. Students were asked to prepare the translation in groups by discussing meanings, references, obstacles, etc, and finding their closest equivalents in English. This translation will be written and handed in for assessment (as classwork).

Sagres Campaign

7 Março 2018, 16:00 • Tânia Joesephine Gregg Lopes da Silva

Students were shown the Sagres 2016 campaign and given the script to translate. This script contains a large number of cultural references for which equivalent concepts do not exist in English. Therefore, the translation of this text requires a large degree of flexibility and understanding of the cultural implications. Students were asked to prepare the translation in groups by discussing meanings, references, obstacles, etc, and finding their closest equivalents in English. This translation will be written and handed in for assessment (as classwork). 

Super Bock campaign

5 Março 2018, 18:00 • Tânia Joesephine Gregg Lopes da Silva

Students were shown an advertisement campaign for Super Bock and given the Portuguese script. After discussion of the cultural concepts contained in the text, students worked on translating the script in their groups into English. Focus was placed on the translation of idiomatic expressions, colloquial language and culturally contextualised expressions.

Super Bock Campaign

5 Março 2018, 16:00 • Tânia Joesephine Gregg Lopes da Silva


Students were shown an advertisement campaign for Super Bock and given the Portuguese script. After discussion of the cultural concepts contained in the text, students worked on translating the script in their groups into English. Focus was placed on the translation of idiomatic expressions, colloquial language and culturally contextualised expressions. 

Slogan/Image/ English/Portuguese

28 Fevereiro 2018, 18:00 • Tânia Joesephine Gregg Lopes da Silva

Building on the activities from the previous classes, students were shown two images, used in advertising, and asked to work in their groups to decide on a slogan that would mean the same in both English and Portuguese. The aim was to connect the image with a brand and transmit the same concept through both languages