Análise de anúncios publicitários contemporâneos

8 Abril 2020, 18:00 • Diana Vieira de Campos Almeida

A aula foi realizada via Zoom (o sistema exige a indicação de uma sala, porém).

Responding to Images in Google Drive

7 Abril 2020, 10:00 • Paula Alexandra Carvalho Alves Rodrigues Horta

Most of us have probably never spent as much time at home as we are now. Home has probably gained a new meaning in the current circumstances. We are now much more attuned to our home, surroundings, community and neighbourhood, as well as to how others relate to the places they call home. 

Post images, either your own or of other people, that address the notion of home as we are living it at the moment. Reflect on your image or on that of (an)other colleague(s).

Estratégias de leitura do discurso publicitário

3 Abril 2020, 18:00 • Diana Vieira de Campos Almeida

Aulas presenciais suspensas. Aula online, na plataforma Zoom.

Análise de anúncios publicitários contemporâneos a partir da proposta teórica de JWilliamson.

Williamson, Judith. “Time: Narrative and History” e “Conclusions”, Decoding Advertisements: Ideology and Meaning in Advertising. Marion Boyars, 2010, pp. 152-179.


https://culturvisflul.blogspot.com/2020/04/pub-analise_4.html

Submission of Reading Assignment

2 Abril 2020, 10:00 • Paula Alexandra Carvalho Alves Rodrigues Horta

Whilst the Reading Assignment consists of a summary of the key ideas and concepts presented in the chapter of the student's choice,  it is meant to engage critically with the author's ideas.

It must also include an analysis of an image, which reflects the ideas and concepts presented in the chapter. 

Estratégias de leitura do discurso publicitário

1 Abril 2020, 18:00 • Diana Vieira de Campos Almeida

Aulas presenciais suspensas. Aula online, na plataforma Zoom.

Análise de anúncios publicitários contemporâneos a partir da proposta teórica de DMachin.
Análise de capas de várias revistas.


Bibliografia
Machin, David. "Visual Grammar and the Meaning of Metaphorical Associations", "Iconography: The 'hidden meaning' of images".  Introduction to Multimodal Analysis. Bloomsbury, 2010, pp. 1-30.

Capas de revistas nacionais
https://24.sapo.pt/jornais/revistas
https://culturvisflul.blogspot.com/2020/04/pub-analisebeleza.html