Sumários

Responding to Images in Google Drive

31 Março 2020, 10:00 • Paula Alexandra Carvalho Alves Rodrigues Horta

We have all seen many hundreds of images on the current situation that is afflicting the world. Of the arsenal of images you have come across, can you select one that you think will become iconic?

Consider (by going back to the chapters "Images, Power, and Politics", "The Portrait in Photography" "Documentary Photography") what gives an image mass appeal and lends it iconic status. What makes the image you have selected representative of the moment we are experiencing? What iconographic details would you highlight?

Post your images and reflections in the class' shared folder in Google Drive

Estratégias de leitura do discurso publicitário

27 Março 2020, 18:00 • Diana Vieira de Campos Almeida

Williamson, Judith. “A Currency of Signs”, Decoding Advertisements: Ideology and Meaning in Advertising. Marion Boyars, 2010, pp. 17-39.

23 março: Entrega dos esquemas sobre uma das comunicações do colóquio.   

Como realizar um esquema

https://culturvisflul.blogspot.com/2020/04/esquema-modelo-do-coloquio.html
https://culturvisflul.blogspot.com/2020/03/como-fazer-esquemas.html

Responding to Images in the class' shared folder in Google Drive

26 Março 2020, 10:00 • Paula Alexandra Carvalho Alves Rodrigues Horta

I have created a shared folder in Google Drive and sent students an invitation to access the document titled "Responding to Images". If you have not received the invitation, then you may access the folder via this link: https://drive.google.com/drive/folders/10SRlTDB6u1ZC4Q1iOTH9ykOSS-jtm9pX?usp=sharing

Start by responding to the quote, questions and image I have uploaded.

“To willfully look at an image, or not to look is sometimes a choice. More often, though, we respond to the power of the image and its maker to get us to look, or to force us to look away”. Sturken & Cartwright (2018:13)

Bearing in mind the quote above, discuss the cover of Time Magazine posted in the shared document.

What makes you look at it/away? What kind of emotions and response does the image produce? What is the power of the image? Would you say the image contains a narrative?

Estratégias de leitura do discurso publicitário

25 Março 2020, 18:00 • Diana Vieira de Campos Almeida

Aulas presenciais suspensas. Aula online, na plataforma Zoom.

Análise de anúncios publicitários contemporâneos a partir da proposta teórica de JWilliamson.

Posts em discussão

https://culturvisflul.blogspot.com/2020/03/williamson-1.html

https://culturvisflul.blogspot.com/2020/03/williamson-2.html

Bibliografia

Howells, Richard. “Semiotics”, Visual Culture. Polity, 2013, pp. 94-114.
Williamson, Judith. “A Currency of Signs”, Decoding Advertisements: Ideology and Meaning in Advertising. Marion Boyars, 2010, pp. 17-39.

Entrega por email dos comentários escritos em sala de aula ao primeiro episódio de Ways of Seeing, de John Berger, e à TED Talk Overlooking Our Vision, de Cameron McCrodan.

https://culturvisflul.blogspot.com/2020/03/comentario-ways-of-seeing-1.html

https://culturvisflul.blogspot.com/2020/03/overlooking-visionted-talk.html

Guidelines on the Reading Assignment have been sent to students by email

24 Março 2020, 10:00 • Paula Alexandra Carvalho Alves Rodrigues Horta

The Reading Assignment is to be done in the form of an essay (of between 1000-1300 words) and sent to me, as a word document, by email by 2 April.

It is crucial that students follow the guidelines on pp.18-19 but also bear in mind the aspects on Critical Thinking on pp. 16-17.

What is intended with the Reading Assignment is not a paraphrase of the chapter students have selected. Whilst students must summarise the key ideas and define the concepts presented in the chapter, they are expected to engage critically with the author's ideas.

The essay must also include the analysis on an image, in light of the ideas and concepts presented in the chapter. Students may and, in fact, should also draw on other chapters we have read during the semester.

The Reading Assignment is to be done in the form of an essay (of between 1000-1300 words) and sent to me, as a word document, by email by 2 April , as I wrote in my email last week.